Sudeshna Basu

Any large organization has multiple stakeholders with different needs. And a truly global business has to deal with tremendous variation in cultural and regulatory contexts. For example, in the U.S., per capita credit card penetration is 2.5—meaning there are more than 2 credit cards for each person in the country. In Saudi Arabia, where Islam forbids the use of credit, the penetration rate is .04. How can a company cope with exponentially increasing complexity as it moves to more and more markets? And are there some businesses that don't translate easily—or at all—across borders?