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Linda Schupack

  • How Do You Market a TV Phenomenon?

    Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.