Kosuke Uetake
To Reach Weight-Loss Targets, Start with Small Goals
Drawing on data from a weight-loss app, Yale SOM’s Kosuke Uetake and his co-author found that setting small goals and changing them frequently helped dieters reach their long-term goals.
![An illustration of a mountain with a path marked by small flags and a large flag at the top.]()
For Motivation, Dieters Look to the ‘Biggest Loser’
When you’re trying to lose weight, boost your grades, or improve your golf game, is comparing yourself to a top performer discouraging or motivating?
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