Jidong Zhou

What does shopping with an AI assistant change for consumers—and for the sellers and advertisers trying to reach them? We asked Yale SOM economist Jidong Zhou.

Increasingly, companies have the ability to target each of us with individual prices based on what they think we will pay. A new study co-authored by Yale SOM’s Jidong Zhou investigates whether the result is higher or lower costs for consumers.

In theory, rules requiring banks to share consumer data with third parties increase competition and help consumers. In practice, it’s not so simple, according to a new study co-authored by Yale SOM’s Jidong Zhou.