Jidong Zhou

Increasingly, companies have the ability to target each of us with individual prices based on what they think we will pay. A new study co-authored by Yale SOM’s Jidong Zhou investigates whether the result is higher or lower costs for consumers.

In theory, rules requiring banks to share consumer data with third parties increase competition and help consumers. In practice, it’s not so simple, according to a new study co-authored by Yale SOM’s Jidong Zhou.