Jidong Zhou
Will Banning Personalized Pricing Work?
With AI making it easier for businesses to tailor prices to individual customers, Maryland recently became the first state to prohibit the use of personal data in setting prices. We asked Yale SOM economist Jidong Zhou whether such restrictions are likely to work as intended—and whether they will benefit consumers.
Sharing Your Data Comes at a Cost—and Not Just to You
A new study co-authored by Yale SOM’s Jidong Zhou models the interaction between individual privacy choices and firms’ strategic responses and finds that data sharing can impose costs on other consumers—including those who opt out.
Are AI Chatbots Changing How We Shop?
What does shopping with an AI assistant change for consumers—and for the sellers and advertisers trying to reach them? We asked Yale SOM economist Jidong Zhou.
The Perils of Personalized Pricing
Increasingly, companies have the ability to target each of us with individual prices based on what they think we will pay. A new study co-authored by Yale SOM’s Jidong Zhou investigates whether the result is higher or lower costs for consumers.
Why Making Banking Data Portable Isn’t Always Good for Borrowers
In theory, rules requiring banks to share consumer data with third parties increase competition and help consumers. In practice, it’s not so simple, according to a new study co-authored by Yale SOM’s Jidong Zhou.
