Jenny Machida

Organizational change can occur at the level of technological innovation or at the level of human interaction. Consulting firm Katzenbach Partners studied customer service across industries and developed a model that proposes creating competitive advantage through a holistic approach to customer service. A recent white paper, “The Empathy Engine: Achieving Breakthroughs in Patient Service,” applies this analysis to the healthcare industry. Q3 talked with Jenny Machida, a leader in Katzenbach Partners’ healthcare practice and one of the authors of the paper, about the personal side of patient service.