When Counting Calories, Words Are More Valuable than Pictures
A new study co-authored by Yale SOM’s Gal Zauberman finds that apps that track calories with a photo are appealing, but manually logging your meals is actually more effective. The results offer a cautionary tale about giving consumers what they think they want, he says.
No Matter What We Earn, We Believe Our Richer Neighbors Have More to Give
According to a new study co-authored by Yale SOM’s Gal Zauberman, people of a wide range of income levels believe that they are giving what they should to charity—but that even richer people have more spare income and a greater obligation to give.
Three Questions: Prof. Gal Zauberman on the Psychology of Taking Vacation Photos
In his research, Yale SOM’s Gal Zauberman has explored how taking photos affects an experience. We asked him whether documenting our summer adventures can actually improve them.
The Illusion of Multitasking Improves Performance on Simple Tasks
Multitasking is inefficient—but we feel like we’re getting so much done. In a series of experiments, Yale SOM’s Gal Zauberman harnessed this mistaken impression.
How A Sequence of Decisions Affects Later Shopping Choices
When you’re picking out a jacket or a sofa, does it matter in what order you decide on its color, style, and material? New research suggests that the sequence may change how you categorize the object and how you decide to replace it.
Does Taking Photos Make Experiences More Enjoyable?
With the rise of the smartphone, the use of digital photography has exploded—and with it concerns that we are paying more attention to documenting our lives than living them.