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Deborah Small

  • Can You Make a Donation Today—and Tell All Your Friends?

    Sharing information about our charitable donations can multiply their impact. Prof. Deborah Small tested whether reframing why a donor should disclose a gift can help encourage them to spread the good news.

    An illustration of a woman peaking through curtains in front of a gift box
  • What Does It Mean to Be Generous?

    Deborah Small, Adrian C. Israel Professor of Marketing, explores how we make choices that affect our own and others’ welfare and what leaders need to understand about behavioral marketing to expand social impact.

    An illustration of hands raised in front of a heart