Balázs Kovács
AI Can Write a More Believable Restaurant Review Than a Human Can
Yale SOM’s Balázs Kovács used ChatGPT to write a series of Yelp-style reviews, as well as collecting real reviews from the site, and then asked human subjects to decide which was the real thing. They were more convinced of the authenticity of the AI-written reviews.
Can ChatGPT Accelerate Social Science Research?
Yale SOM’s Balázs Kovács and his co-authors spent years designing a computer-based method to measure “typicality.” In a new study, they found that ChatGPT could duplicate their results at a fraction of the cost.
How Grammy Wins and Losses Shape Artists’ Creative Trajectories
Prof. Balázs Kovács and his co-authors found that Grammy winners tend to branch out in new directions afterward—but nominees who don’t win become more creatively cautious.
What Separates the Ideas that Endure from Those That Fade?
For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.
Can Legalizing Cannabis Curb Deaths from Opioids?
A new study co-authored by Yale SOM’s Balázs Kovács uses new data to uncover a striking association: the more legal cannabis dispensaries there are in a given county, the fewer opioid overdoses.
Online and Off, We Are Drawn Toward Those with Similar Writing Styles
Both online and in-person friendships are more likely to develop between people who have similar linguistic styles, according to a new study co-authored by Balázs Kovács at Yale SOM.
We’re Not Sure What Authenticity Is, But We Know We Like It
Foodies, employees, and art lovers all prize authenticity—but each means something a little different when they say that something or someone is authentic.
Can You Trust Bad Online Ratings?
A poorly rated item with few reviews is likely scored lower than it deserves to be, according to research by Yale SOM’s Balázs Kovács and his co-authors.
Why Do Women Inventors Win Fewer Patents?
Women inventors are less likely to have their patent applications approved than men. But that disparity dips if an examiner can’t guess an inventor’s gender from her name.
