Amandine Ody-Brasier
Traditional Firms Get More Room to Innovate
A study of the Champagne market co-authored by Yale SOM’s Amandine Ody-Brasier suggests that other industry players are more likely to accept unconventional practices when they come from established firms.
![Champagne bottles on an automated assembly line]()
Under Competitive Pressure, Nursing Homes Appear to Game Rating System
Research co-authored by Yale SOM’s Amandine Ody-Brasier suggests that ratings based on self-reporting may be unreliable, and offers a solution: hide the thresholds for jumping to higher ratings.![An elderly man in a nursing home]()
Market Rule Breakers Pay a Price
Organizations that don’t conform to the norms of their market category are penalized with higher prices, according to new research co-authored by Professor Amandine Ody-Brasier.
