Alfrédo Gangotena
Can I charge that?
More and more, the answer is yes, as the credit card industry reaches billions of consumers and tens of millions of outlets. The CMO of MasterCard WorldWide talks about the company’s efforts to compete in this global market while responding to radically different technological infrastructures, legal institutions, and cultural understandings of debt.
How does mobile change the marketing equation?
The omnipresent smartphone has the potential to change the entire shopping experience.