All Insights Articles

The 2012 Summer Olympic Games start in four months. As athletes around the world train for the biggest moment of their lives, marketers are also preparing for a huge opportunity—a chance to get the whole world's attention. Antonio Lucio, CMO of Visa, describes how his company leverages major global events like the Olympics.

In its early days Google didn’t have a marketing team. Now with many brands to support, the company has brought its data-driven approach to its relationship with users and advertisers. Qn magazine spoke with Claire Hughes Johnson, VP of new products, media, and platforms, about the role of marketing in launching new products.

UK Prime Minister David Cameron promised that, if reelected, he will hold a referendum on whether the country should stay in the European Union. Yale SOM's David Bach argues that this move is likely to produce just what a struggling economy doesn't need—more uncertainty.

When solar panel manufacturer Solyndra went bankrupt after receiving millions in federal loan guarantees, some said that the government should stop interfering in energy markets. Nancy Pfund and Ben Healey show that the U.S. government has a long history of subsidizing emerging forms of energy, dating back to the 19th century.

Getting a rocket into space is complicated business. In addition to expertise in physics, materials science, and electronics, you need the business savvy to create a sustainable company in an industry replete with flameouts.

On December 2, 2011, a panel of Yale SOM alumni from the venture capital and technology fields discussed their own experiences and reflected on the current state of venture capital; disruptive new models for raising financing, such as social media; and the outlook for the industry.

Market volatility has been at near-record levels in recent months, as investors respond to the uncertainty in Europe. Roger Ibbotson takes a historical perspective and argues that volatility, while frightening for individuals, can play an important role in the economy.

How does a manufacturing company in Baltimore thrive selling steel around the world? Titan Steel Corporation keeps manufacturing jobs in the U.S. by continually adapting to shifting suppliers and customers as macro trends and exchange-rate shifts alter the global competitive landscape.

With 14 million people out of work in the U.S., labor markets are receiving a lot of attention. Yale SOM's Lisa Kahn did groundbreaking work on the impact of graduating into a bad economy. She offers her take on what's happening now and what to expect.

Does economic inequality provide incentives for success? Does it introduce instability into the financial system? A political scientist and an economist discuss how inequality affects government, markets, and the risks faced by ordinary people.