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How Do We Persuade?



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After the Vote

When will Brexit actually start? No one quite knows. The new government under Prime Minister Theresa May insists that Brexit will proceed, but seems in no hurry to invoke the EU’s Article 50 and begin the process of negotiating the U.K.’s exit.

“Businesses could be forgiven for being fearful of protracted Article 50 negotiations, but the reality is, a longer wait to get things right will be very much in their best interests,” London lawyer Ros Kellaway told Bloomberg.

The FT talked with some small businesses about how they deal with the uncertainty. A toy company is thinking of moving part of its operation to Poland to be sure of access to EU markets, and a language school is seeing cancellations from Japanese students who don’t think they will be welcome in Britain. "The biggest problem is the image that this is giving of Britain abroad,” said Val Hennessy of International House Bristol.

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Contributors


Joel M. Podolny
Dean and William S. Beinecke Professor of Management, Yale School of Management

Heather Gerken
J. Skelly Wright Professor of Law, Yale Law School

Sherri Goodman
Senior Vice President, General Counsel, and Corporate Secretary, CNA




Colleen Briggs
Vice President of Financial Capability and Consumer Initiatives within Global Philanthropy, JPMorgan Chase & Co.

Marc Speichert
Chief Marketing Officer, L'Oréal

Jan U. Hagen
Associate Professor and Head of the Practice Group Financial Services, ESMT

Fernando Y. Roxas
Core Faculty, Asian Institute of Management