Where is the media business going?
Media businesses must make decisive strategic choices even as the only market certainty is that some of the old revenue models aren't holding up. Jeff Bewkes, chairman and CEO of Time Warner, talks about the prospects for television, movies, and magazines.
The Power of Scale
Bewkes talks about setting the strategy for Time Warner in an industry that is undergoing fundamental changes to its revenue models and consumers' behavior. He points to the important leverage that scale provides for production, marketing, distribution, and attracting talent to the company.
Department:
Management in Practice
Topics: