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Ideas from the Yale School of Management

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How ‘Refounding’ Can Save a Company That Has Lost Its Way

Jon Iwata of Yale SOM’s Program on Stakeholder Innovation and Management found that companies can counter drift by revisiting their history to rediscover their original purpose and capabilities.

A drawing of a man rowing a boat in the fog
A voter and a child looking at a ballot in a polling place
An aerial view of Lake Powell with a low water level
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Sharing Your Data Comes at a Cost—and Not Just to You

A new study co-authored by Yale SOM’s Jidong Zhou models the interaction between individual privacy choices and firms’ strategic responses and finds that data sharing can impose costs on other consumers—including those who opt out.

An illustration showing someone working on a computer with a door on the back of the screen opened so his work is visible from behind
Collection No. 11

Innovating for Profit and Purpose

To confront pressing societal challenges, we need businesses focused on new ideas and new solutions—and old ideas executed in new ways. We talked with Yale SOM faculty and alumni about pushing limits, taking disciplined risks, and developing resilient ventures while sustaining a dual commitment to profit and purpose.

An illustration of people walking up steps pointing in different directions in a surreal interior view
Collection No. 10

The Business Behind the Arts

Every cultural institution has a mission that goes beyond the bottom line—enriching a community, preserving human achievement, delivering joy. But that mission also depends on business considerations—assembling financial and human capital, connecting with customers, considering long-term sustainability. We talked with leaders in the arts about the large and small strategic choices that their institutions must make to survive and succeed.‌

An illustration of a businessperson showing information to Rodin's "The Thinker"
Collection No. 9

Can We Do Business in Space?

Two decades into the era of private space flight, companies are establishing ventures in low-earth orbit, sending private citizens into space, and pursuing exploration and development on the moon and beyond. We talked to Yale alumni and other leaders about how finance, law, and other day-to-day details of business get translated into space.

A photo illustration of an astronaut on the moon holding a briefcase