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Business Prognosticators Keep Getting It Wrong

Yale SOM’s Jeffrey Sonnenfeld explains the mistakes that analysts and forecasters make while trying to predict the future.

A crystal ball with a stock chart inside
  • Firms’ Shared Ties Hurt Merger Performance

    Merger performance varies greatly depending on the number of pre-merger third-party ties connecting the acquiring firm to its partner, according to a new study by researchers at the Yale School of Management and INSEAD.

  • Market Rule Breakers Pay a Price

    Organizations that don’t conform to the norms of their market category are penalized with higher prices, according to new research co-authored by Professor Amandine Ody-Brasier.

  • Classroom Insights: Lessons from the First Stock Bubble

    Each time it happens, it seems in retrospect like people have lost their minds, and that such widespread madness could never happen again. And then it happens again. Yale SOM professor William Goetzmann looks back at an investing mania from the 18th century to better understand the forces that can create such distortions.

    Mississippi Company illustration of civil unrest in the streets