Delivering Decarbonized Transport
Dan Kim ’97, chief strategic officer and director of Next Renewable Fuels, argues that existing elements of the energy and transport sectors can evolve to contribute to a future decarbonized economy, alongside more disruptive innovations.
Does Design Thinking Make Better Businesses?
If there’s one way to score a best-selling book, it’s to write about the next big thing in business. For many, design thinking has become that thing. But is it a fad or a reliable tool for building better products, services, and business processes?
Can Low-Hanging Fruit Drive Earnings Growth?
Jeremy Eden ’86 and Terri Long, co-CEOs of consulting firm Harvest Earnings, argue that organizations ignore ways to significantly grow earnings because of “behaviors that limit what we know and how we think.” Their solution starts with asking lots of questions.
How Does an IPO Affect Rival Firms?
The initial public offering (IPO) market recently saw its busiest week since 2001. A new study by Yale School of Management professors Matthew Spiegel and Heather Tookes reveals how these and other IPOs affect rival firms over time.
Who Will Win the Race for Mobile Ad Dollars?
Will the rising tide of mobile ad spending lift all media-company boats? Or will only the shrewd and the quick be able to capitalize on the trend toward more media consumption on mobile? Facebook’s Carolyn Everson describes how the company has made itself mobile-first.
What’s the Potential of Disruptive Green Technology?
Green tech investors want to put their money behind firms with the potential to disrupt their industries and bring both positive environmental impacts and financial success. But what’s disruptive is by its nature unprecedented and unpredictable. How do investors assess the potential of a green technology company?
Can the B Corp Change Business?
Social enterprises seek to make profit while having a positive impact on communities. As a nascent and hybrid form of organization, social enterprises are vaguely defined. Might a certification process provide benefits for such organizations? Andrew Kassoy of the B Lab talks about the potential of the benefit corporation, or B Corp, to change the way business is done.
How Do You Market a TV Phenomenon?
Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.
Is the IPO Back in Business?
Sky-high valuations of tech companies and the return of the IPO has an old debate raging again. Is a bubble brewing? Or is this time really different? Sasson Darwish ’94, managing partner at DS Advisory Group, talks with Yale Insights about IPOs, innovation, and the business models for today’s tech companies.
Nineteen Ways to Boost Innovation in Your Company
Bureaucracy can stifle creativity. But organizations need timelines, rules, and hierarchies to direct and nurture productive innovation. Here are nineteen ideas for leveraging the creative capabilities in your workforce, as tried and tested by leaders in the field.
Do international development organizations need to be in the innovation business?
Neal Keny-Guyer '82, CEO of Mercy Corps, talks about his organization's formula for innovation: local leadership, rigorous metrics, and a willingness to adapt and change in mid-project.