Will the rising tide of mobile ad spending lift all media-company boats? Or will only the shrewd and the quick be able to capitalize on the trend toward more media consumption on mobile? Facebook’s Carolyn Everson describes how the company has made itself mobile-first.

Green tech investors want to put their money behind firms with the potential to disrupt their industries and bring both positive environmental impacts and financial success. But what’s disruptive is by its nature unprecedented and unpredictable. How do investors assess the potential of a green technology company?

Social enterprises seek to make profit while having a positive impact on communities. As a nascent and hybrid form of organization, social enterprises are vaguely defined. Might a certification process provide benefits for such organizations? Andrew Kassoy of the B Lab talks about the potential of the benefit corporation, or B Corp, to change the way business is done.

Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.

Sky-high valuations of tech companies and the return of the IPO has an old debate raging again. Is a bubble brewing? Or is this time really different? Sasson Darwish ’94, managing partner at DS Advisory Group, talks with Yale Insights about IPOs, innovation, and the business models for today’s tech companies.

Bureaucracy can stifle creativity. But organizations need timelines, rules, and hierarchies to direct and nurture productive innovation. Here are nineteen ideas for leveraging the creative capabilities in your workforce, as tried and tested by leaders in the field.

Neal Keny-Guyer '82, CEO of Mercy Corps, talks about his organization's formula for innovation: local leadership, rigorous metrics, and a willingness to adapt and change in mid-project.

Impact investing, a growing niche in finance, seeks to marry strong financial returns with positive social impacts. That can mean investing in companies whose products improve the environment, or it can mean helping a startup find ways to positively contribute to the neighborhood where it’s based. Nancy Pfund ’82, founder and managing partner of DBL Investors, talks about the growth of the sector.

Increasingly, a bank is a virtual entity rather than the imposing edifice downtown. Amy Brady, the chief information officer of Cleveland-based Key Bank, talks about the impact of technology on banking.

The internet has already prompted large shifts in how many of us live our lives. What will happen when all of us are connected to the internet all the time? Eric Schmidt, executive chairman at Google, talks about the company's vision of the future.