Global Business
Better Sanctions Can Weaken Russia
Yale SOM’s Jeffrey Sonnenfeld, who has helped lead the movement to isolate Russia, and co-author Steven Tian write that the current sanctions regime is spottily enforced and ignores key commodities exports. They suggest three steps policymakers should take to give economic sanctions real bite.
Is architecture a global business?
Leading architect and dean of the Yale School of Architecture Robert A. M. Stern argues that much of the action in global architecture has shifted to Asia and the Middle East. He outlines the challenges of designing large-scale buildings and doing business across cultures.
How does private equity work in India?
Private equity experts and investors in India describe a unique developing market where even with bountiful capital and few opportunities for anything but minority shares the sector is profitable and a key to harnessing the country's tremendous entrepreneurial energy.
Who will win the gold for marketing?
Companies are competing almost as hard as the athletes during the 2012 London Olympic Games. What does it take to be the best in branding?
How does Visa leverage the Olympics?
The 2012 Summer Olympic Games start in four months. As athletes around the world train for the biggest moment of their lives, marketers are also preparing for a huge opportunity—a chance to get the whole world's attention. Antonio Lucio, CMO of Visa, describes how his company leverages major global events like the Olympics.
David Cameron's EU Gamble is Bad News for Business
UK Prime Minister David Cameron promised that, if reelected, he will hold a referendum on whether the country should stay in the European Union. Yale SOM's David Bach argues that this move is likely to produce just what a struggling economy doesn't need—more uncertainty.
How do you sell steel?
How does a manufacturing company in Baltimore thrive selling steel around the world? Titan Steel Corporation keeps manufacturing jobs in the U.S. by continually adapting to shifting suppliers and customers as macro trends and exchange-rate shifts alter the global competitive landscape.
What keeps the world's ships going?
Global trade is heavily dependent on the world's fleet of cargo ships, which carry everything from oil to iPads. Shipping operators in turn depend on specialized financing to stay in business. Scott Lewallen '89, global head of shipping finance for SEB Merchant Bank, describes how this little-noticed industry keeps globalization sailing ahead.
Where is the media business going?
Media businesses must make decisive strategic choices even as the only market certainty is that some of the old revenue models aren't holding up. Jeff Bewkes, chairman and CEO of Time Warner, talks about the prospects for television, movies, and magazines.
How do you market a global brand?
John Hayes, chief marketing officer at American Express, discusses creating relationships with a global customer base that ranges from individuals to multinational corporations.
Does conservation make business sense?
The global nature of environmental issues demands collaboration across borders and across sectors. Mark Tercek became the President and CEO of the Nature Conservancy in 2008 after 24 years at Goldman Sachs. He discusses how finding business solutions to environmental problems is essential.