Competitive Strategy

Choosing a mate is a calculation that the benefits of further search are outweighed by the costs, says Paul Oyer ’89.

The forces that global companies have to deal with—from social networking to social unrest—have developed rapidly over the last decade. Virgin Group chair Peter Norris describes the trajectory of globalization today and how his company is structured to ride through the turbulence.

What’s the best way to manage a secret project—one whose stakes, whether diplomatic or business, are very high? And what do your actions tell your opponents about your true intentions?

Organic food is booming. Even after a dip during the financial crisis, organics have continued to grow at an impressive clip worldwide. But organic food remains a small fraction of total food consumption. Will organics will ever be able to break into the mainstream? Yale Insights talks with Denis Ring ’84, founder of organic chocolate company Ocho Candy and creator of Whole Foods’ 365 organic store brand.

The online, user-generated review is a boon for consumers—a chance to sidestep promotional claims and get an honest assessment. But as soon as reviews appeared online, fake reviews followed. A study co-authored by Professor Judith Chevalier looks at the prevalence of fake hotel reviews and tests a hypothesis about who might post them and why.

In the digital age, newspapers remain an important source of on-the-ground reporting and in-depth journalism, but the advertising revenue that once supported those expensive endeavors is disappearing. Some newspapers are closing down or scaling back; others seek to reinvent themselves and their business models. Jack Griffin ’88, CEO of Tribune Publishing, which publishes 10 major newspapers, talks about how he’s positioning his company.

The initial public offering (IPO) market recently saw its busiest week since 2001. A new study by Yale School of Management professors Matthew Spiegel and Heather Tookes reveals how these and other IPOs affect rival firms over time.

Will the rising tide of mobile ad spending lift all media-company boats? Or will only the shrewd and the quick be able to capitalize on the trend toward more media consumption on mobile? Facebook’s Carolyn Everson describes how the company has made itself mobile-first.

Yale SOM’s David Bach finds five key factors behind Germany’s victory at the 2014 World Cup in Brazil—and they’re all about smart management.

The theoretical possibilities for big data are limitless, but putting so much information to good use requires big thinking. Unilever’s Gina Boswell explains the principles that the global company uses to effectively mine its data troves.