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Competitive Strategy

  • Is Globalization Getting More Complex?

    The forces that global companies have to deal with—from social networking to social unrest—have developed rapidly over the last decade. Virgin Group chair Peter Norris describes the trajectory of globalization today and how his company is structured to ride through the turbulence.
    Satellite view of Earth from space
  • How Big Can Organic Grow?

    Organic food is booming. Even after a dip during the financial crisis, organics have continued to grow at an impressive clip worldwide. But organic food remains a small fraction of total food consumption. Will organics will ever be able to break into the mainstream? Yale Insights talks with Denis Ring ’84, founder of organic chocolate company Ocho Candy and creator of Whole Foods’ 365 organic store brand.
    How Big Can Organic Grow?
  • Can Online Reviews Be Trusted?

    The online, user-generated review is a boon for consumers—a chance to sidestep promotional claims and get an honest assessment. But as soon as reviews appeared online, fake reviews followed. A study co-authored by Professor Judith Chevalier looks at the prevalence of fake hotel reviews and tests a hypothesis about who might post them and why.
  • Can Newspapers Be a Growth Business?

    In the digital age, newspapers remain an important source of on-the-ground reporting and in-depth journalism, but the advertising revenue that once supported those expensive endeavors is disappearing. Some newspapers are closing down or scaling back; others seek to reinvent themselves and their business models. Jack Griffin ’88, CEO of Tribune Publishing, which publishes 10 major newspapers, talks about how he’s positioning his company.
  • Who Will Win the Race for Mobile Ad Dollars?

    Will the rising tide of mobile ad spending lift all media-company boats? Or will only the shrewd and the quick be able to capitalize on the trend toward more media consumption on mobile? Facebook’s Carolyn Everson describes how the company has made itself mobile-first.
    Who Will Win the Race for Mobile Ad Dollars?