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Competitive Strategy

A Better Way to Divide the Pie 

In his new book, Prof. Barry Nalebuff proposes a fairer, more principled way to negotiate: splitting the additional value created by reaching an agreement. In this excerpt, he explains the concept through a visit to one of New Haven’s iconic pizza spots.

A pizza divided into slices
  • How Should Companies Fuel Word of Mouth?

    New research finds that offering a free tier or giving existing customers bonuses for making referrals—or a combination—can be effective, depending on the size of the audience and whether the project has a social aspect.

    A vintage illustration of women talking through a tube
  • When Corporate Acquisitions Affect Healthcare

    Companies often purchase competitors, not to acquire their ideas and products, but to shut them down. A recent report raised questions about whether such an acquisition may be partially responsible for a shortage of ventilators in the United States.

    A nurse standing next to a hospital bed and ventilator
  • Economic Competition in a Time of Crisis

    What will the sudden economic shock mean for competition and antitrust policy? We asked Yale SOM’s Fiona Scott Morton, an economist who served in the Antitrust Division of the U.S. Department of Justice, for her perspective.

    An office building with an illuminated interior
  • Why the WHO Was Afraid of Crying ‘Pandemic’

    Yale SOM’s Saed Alizamir, with Francis de Véricourt of ESMT and Shouqiang Wang of the University of Texas at Dallas, recently published a study that uses game theory to play out the tradeoffs that the WHO and other public agencies face as they try to give timely warnings while maintaining their credibility.

    Bruce Aylward, assistant director general of the World Health Organization, at a press conference in Beijing on February 24, 2020. Photo: Kyodo News via Getty Images.
  • The Suleimani Killing and the New Order of Armed Conflict

    We asked Paul Bracken, a professor of management and political science, what the capability to pinpoint enemy leaders from afar in real time means for modern warcraft.

    An MQ-9 Reaper remotely piloted aircraft at Creech Air Force Base  in Indian Springs, Nevada. Photo: Isaac Brekken/Getty Images.
  • Firms Sacrifice Worker Safety When Demand Is High

    Using data from the U.S. mining industry, Yale SOM’s Kerwin Charles and his co-authors investigated the relationship between higher demand and safety, and found that increased investment in safety measures is overwhelmed by the incentive to increase production while prices are high, leaving workers less safe overall. 

    A mining engineer working with a drill in a Nevada gold mine under construction in 2004. Photo: Greenshoots Communications/Alamy Stock Photo.
  • What’s the Right Price?

    A new study co-authored by Yale SOM’s Kevin Williams suggests that the zone pricing employed by home improvement chains benefits some consumers at the expense of others—and costs one of the two giants potential profits.

    A display at a Home Depot in Louisville, Kentucky. Photo: Luke Sharrett/Bloomberg via Getty Images.
  • Can Antitrust Enforcement Protect Digital Consumers?

    More and more of our economic and social lives are being conducted through digital channels. Economist Fiona Scott Morton talks about how effective antitrust regulation and enforcement can ensure that consumers benefit from the next killer app.

    New York City subway riders using smartphones
  • Got a Great Idea? Tell Your Rivals

    A new study from Yale’s Jiwoong Shin finds that companies with truly innovative products may actually benefit from giving away some of their secrets.

    Illustration of lightbulbs being released from a cage
  • Companies Invest in Startups to Repair Weaknesses

    A study by Yale SOM’s Song Ma shows that companies tend to invest in startups when they are struggling, in order to gain access to innovation and shore up an area of weakness.

    An illustration showing executives in a tree watering a smaller plant.