Behavioral

We asked Nathan Novemsky, a social psychologist and a professor of marketing at Yale SOM, what the research says about avoiding tension and creating positive memories.

Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.

Foodies, employees, and art lovers all prize authenticity—but each means something a little different when they say that something or someone is authentic.

New research by Yale SOM’s Michael Kraus shows that people can accurately assess a stranger’s socioeconomic position based on brief speech patterns and that these snap perceptions influence hiring managers in ways that favor job applicants from higher social classes.

In a new study, Yale SOM’s James Choi and his colleagues found that the implicit default—what happens if people don't make a choice—affects whether they make a choice at all.

In his research, Yale SOM’s Gal Zauberman has explored how taking photos affects an experience. We asked him whether documenting our summer adventures can actually improve them.

New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.

In theory, prediction markets give the most accurate possible forecasts because they incorporate all available information. But a study by Yale SOM’s Jason Dana and his co-authors showed that in some cases, forecasts can be improved by simply asking people what they think will happen.

At Google, Laszlo Bock ’99 applied data analytics to human resources questions that have long been answered with hunches. His company Humu is now extending that approach for other organizations by providing AI-generated prompts to their employees.