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Research

  • Social Media Is Addictive. Do Regulators Need to Step In?

    Yale SOM’s Fiona Scott Morton and her co-authors argue that smarter and more robust antitrust enforcement can help, by making room for new social media platforms that promote themselves as healthier alternatives.

    An illustration of someone reaching through a smartphone screen and reaching for likes and other social media icons
  • Does the Location of a Hospital Room Affect Quality of Care?

    Using data from infrared location tracking tags, Yale SOM’s Lesley Meng and her co-authors determined that nurses visit rooms that are farther from the nurses station less frequently, but for longer.

    A nurse standing outside a hospital room
  • Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact

    A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.

    An illustration of a bald man looking at an ad for a hair growth product that includes a version of himself with hair
  • Study in Bangladesh Identifies Keys to Encouraging Mask-Wearing

    A team of researchers, including Yale SOM’s Jason Abaluck and Mushfiq Mobarak, tested multiple methods for encouraging use of masks in Bangladesh and identified a group of simple interventions that tripled usage.

    A shopkeeper in Bangladesh wearing a mask provided as part of the study 
  • The American Jewish Community Will Look Different in 50 Years

    A new study by Yale SOM’s Edieal Pinker finds that in the coming decades, the more liberal Reform and Conservative denominations will shrink and the number of Jews identifying as Orthodox will grow.

    Temple Emanu-El, New York City's oldest Reform congregation.
  • Study: Margin Trading Causes Stock Prices to Drop in Concert

    During financial crises, stocks tend to fall together more than they should. A new study co-authored by Yale SOM’s Heather Tookes suggests that margin trading plays a substantial role in driving this downward spiral.

    Mumbai's BSE stock exchange on March 9, 2020, as the COVID-19 pandemic sparked a plunge in stock prices. Photo: Dhiraj Singh/Bloomberg via Getty Images.
  • Does Health Insurance Improve Individuals’ Financial Health?

    In a new paper, Yale SOM’s Paul Goldsmith-Pinkham and his co-authors find that when Americans turn 65 and start to receive health insurance through Medicare, there is a measurable decline in debt, particularly in the South and among those with the greatest debt.

    An illustration of balloons with healthcare symbols lifting a woman out of a pile of bills
  • Study: Rising Seas Aren’t Causing Coastal Property Values to Decline

    Climate change is causing sea levels to rise, threatening expensive waterfront properties. But according to a new study co-authored by Yale SOM’s Matthew Spiegel, prices are not falling in the areas most likely to be affected.

    A row of coastal houses
  • To Extend Vaccines’ Reach, Distribute Them through Dollar Stores

    A new Yale study says that a partnership with the Dollar General retail chain, which is being considered by the CDC, could bring vaccination sites substantially closer to low-income, Black, and Hispanic households in many parts of the United States.

    A Dollar General Store in Selma, Alabama. Photo: Barry Lewis/InPictures via Getty Images.
  • Skilled Workers Flee from Polluted Cities, Hampering Economic Growth

    In China, highly educated people are more likely to move away from areas with poor air quality. Reducing pollution could substantially increase GDP there and in other countries, according to a new study co-authored by Yale SOM’s Mushfiq Mobarak.

    A cyclist in Beijing on a day of heavy pollution in December 2015.