Research
To Convince the Vaccine Hesitant, Understand Their Underlying Motivations
What will change the minds of those reluctant to get the COVID-19 vaccine? Yale SOM’s Vineet Kumar and two Yale doctors used the tools of consumer marketing to survey hesitant healthcare workers and analyze their responses.
How Better Mobile Crowdsourcing Can Help Combat Food Waste and Feed the Hungry
Yale SOM’s Vahideh Manshadi and Scott Rodilitz worked with Food Rescue US to hone their strategy for connecting volunteers with food donations. Their findings can help other nonprofits harness the power of crowds for social good.
Create Trust Online by Pairing User Control and Data Security
In a new study, Yale SOM’s K. Sudhir and his co-author examine the impact of the EU’s General Data Protection Regulation (GDPR). They find that strict privacy rights paired with strong data security mandates create an atmosphere of trust that makes data sharing more beneficial for both firms and their customers.
Traditional Firms Get More Room to Innovate
A study of the Champagne market co-authored by Yale SOM’s Amandine Ody-Brasier suggests that other industry players are more likely to accept unconventional practices when they come from established firms.
Study: Improved Video Game Technology Contributed to Decline in Work by Younger Men
Between the 2000s and the 2010s, weekly recreational computer use by men in their 20s rose by 2.7 hours; at the same time, working hours for this group dropped by 1.8 hours. A study co-authored by Yale SOM Dean Kerwin K. Charles concludes that improving technology caused much of the increase in gaming, and nearly half of the decline in working hours for young men.
What Separates the Ideas that Endure from Those That Fade?
For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.
How Big Investors Avoid Market Predators and Keep Trading Costs Low
Researchers have generally believed that as large institutional investors make bigger trades, their trading costs rise accordingly. Research from Yale SOM’s Tobias Moskowitz finds that they take a slow-and-steady approach to keep costs down and outsmart market predators.
Can Legalizing Cannabis Curb Deaths from Opioids?
A new study co-authored by Yale SOM’s Balázs Kovács uses new data to uncover a striking association: the more legal cannabis dispensaries there are in a given county, the fewer opioid overdoses.
How Firms Can Harness Internal Competition
A new study finds that pitting teams against each other is effective in clarifying the way forward. But once a decision is made about which path to pursue, everybody must rally around the chosen idea—and not look back.
A Key Factor in Well-Being: Others’ Apparent Wealth
Money may not lead to happiness, but according to a new study co-authored by Yale SOM’s Michael Kraus, our perceived wealth and status relative to others does affect how happy we are.
