Management in Practice

The 2012 Summer Olympic Games start in four months. As athletes around the world train for the biggest moment of their lives, marketers are also preparing for a huge opportunity—a chance to get the whole world's attention. Antonio Lucio, CMO of Visa, describes how his company leverages major global events like the Olympics.

In its early days Google didn’t have a marketing team. Now with many brands to support, the company has brought its data-driven approach to its relationship with users and advertisers. Qn magazine spoke with Claire Hughes Johnson, VP of new products, media, and platforms, about the role of marketing in launching new products.

When solar panel manufacturer Solyndra went bankrupt after receiving millions in federal loan guarantees, some said that the government should stop interfering in energy markets. Nancy Pfund and Ben Healey show that the U.S. government has a long history of subsidizing emerging forms of energy, dating back to the 19th century.

On December 2, 2011, a panel of Yale SOM alumni from the venture capital and technology fields discussed their own experiences and reflected on the current state of venture capital; disruptive new models for raising financing, such as social media; and the outlook for the industry.

Getting a rocket into space is complicated business. In addition to expertise in physics, materials science, and electronics, you need the business savvy to create a sustainable company in an industry replete with flameouts.

How does a manufacturing company in Baltimore thrive selling steel around the world? Titan Steel Corporation keeps manufacturing jobs in the U.S. by continually adapting to shifting suppliers and customers as macro trends and exchange-rate shifts alter the global competitive landscape.

The highly contentious healthcare reform act passed in 2010 is being implemented over the next several years. Businesses, ranging from mom-and-pop operations to global corporations, are struggling to understand how it will affect them. Two healthcare experts with direct experience of policymaking and business decision making discuss what’s ahead.

There's a recycling bin on every doorstep, as cities push to recycle as much solid waste as possible. But Lanny Hickman, the former executive director of the Solid Waste Association of North America, says that we should think of recycling as just one more way to remove solid waste, with its own costs and benefits. He argues that we waste an opportunity by not converting more of our garbage into electricity.

Two accomplished graduates of Yale SOM talk about their transitions to leadership roles with Amy Wrzesniewski, associate professor of organizational behavior.

As chair of medicine at Mayo Clinic, Dr. Nicholas LaRusso started a small experiment to see whether teams of doctors and designers could redesign the way healthcare is experienced and delivered. After introducing the design world's rapid prototyping approach to test potential changes to waiting rooms or integration of technology, he found himself heading the Mayo Clinic Center for Innovation promoting innovation throughout the institution.