New research by Professor Taly Reich and her collaborators suggests that revealing mistakes in designing or manufacturing a product can enhance consumer preference.

A new paper provides insights into how both advertisers and publishers should think about which model to choose.

The 100-year-old sneaker company Keds has adopted women’s empowerment as its theme as it pursues a more nimble mobile-first marketing strategy.

Sprinklr CEO Ragy Thomas discusses how social media is reshaping companies.

Linda Kaplan Thaler, former chairman of Publicis Kaplan Thaler, says that to make an impact, advertisements must be funny, concise, and intensely focused.

We have learned to be skeptical of claims by advertisers. Can a question evade our defenses?

If millennials haven’t yet reshaped your products and marketing, says Christine Barton of BCG, they will soon.

The rise of the millennial generation and the explosion of mobile technology have permanently changed the landscape for marketers.

Two new studies from Yale SOM’s Ravi Dhar suggest that a touch of guilt can be a powerful tool for marketers.