Even iconic brands have to be willing to change. Kellogg’s chief growth officer, Clive Sirkin, explains how the company adapts to shifting technology, markets, and consumer expectations.

Stephan Gans, chief insights and analytics officer for PepsiCo, makes the case for data and judgment.

When you’re picking out a jacket or a sofa, does it matter in what order you decide on its color, style, and material? New research suggests that the sequence may change how you categorize the object and how you decide to replace it.

New research by Professor Taly Reich and her collaborators suggests that revealing mistakes in designing or manufacturing a product can enhance consumer preference.

A new paper provides insights into how both advertisers and publishers should think about which model to choose.

The 100-year-old sneaker company Keds has adopted women’s empowerment as its theme as it pursues a more nimble mobile-first marketing strategy.

Sprinklr CEO Ragy Thomas discusses how social media is reshaping companies.

We have learned to be skeptical of claims by advertisers. Can a question evade our defenses?