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A

Title: A customer management dilemma: When is it profitable to reward one's own customers?
Authors Classification Article Marketing Science 2010 J. Shin and K. Sudhir http://scholar.google.com/scholar?hl=en&q=A%20customer%20management%20dilemma%3A%20When%20is%20it%20profitable%20to%20reward%20one%27s%20own%20customers%3F
Title: A Dual System Framework to Understand Preference Construction Processes in Choice
Authors Classification Article M. Gorlin Journal of Consumer Psychology 2013 R. Dhar and M. Gorlin http://scholar.google.com/scholar?hl=en&q=A%20Dual%20System%20Framework%20to%20Understand%20Preference%20Construction%20Processes%20in%20Choice&btnG=&as_sdt=1%2C7&as_sdtp=
Title: A model of heuristic judgment
Authors Classification Article D. Kahneman The Cambridge handbook of thinking and reasoning 2005 D. Kahneman and S. Frederick http://scholar.google.com/scholar?hl=en&q=A%20model%20of%20heuristic%20judgment
Title: A reference price theory of the endowment effect
Authors Classification Article R. Weaver Journal of Marketing Research 2012 R. Weaver and S. Frederick http://scholar.google.com/scholar?hl=en&q=A%20reference%20price%20theory%20of%20the%20endowment%20effect
Title: Anticipating adaptation to products
Authors Classification Article Journal of Consumer Research 2009 J. Wang, N. Novemsky and R. Dhar http://scholar.google.com/scholar?hl=en&q=Anticipating%20adaptation%20to%20products
Title: Art and Authenticity: The Importance of Originals in Judgments of Value
Authors Classification Article P. Bloom Journal of Experimental Psychology-General 2012 G. E. Newman and P. Bloom http://scholar.google.com/scholar?hl=en&q=Art%20and%20Authenticity%3A%20The%20Importance%20of%20Originals%20in%20Judgments%20of%20Value
Title: Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model
Authors Classification Article L. G. Block, V. G. Morwitz, W. P. Putsis Jr American Journal of Public Health 2002 L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen http://scholar.google.com/scholar?hl=en&q=Assessing%20the%20impact%20of%20antidrug%20advertising%20on%20adolescent%20drug%20consumption%3A%20results%20from%20a%20behavioral%20economic%20model

B

Title: Bar graphs depicting averages are perceptually misinterpreted: The within-the-bar bias
Authors Classification Article B. J. Scholl Psychonomic bulletin & review 2012 G. E. Newman and B. J. Scholl http://scholar.google.com/scholar?hl=en&q=Bar%20graphs%20depicting%20averages%20are%20perceptually%20misinterpreted%3A%20The%20within-the-bar%20bias
Title: Beyond rationality: The content of preferences
Authors Classification Article Journal of Consumer Psychology 2008 R. Dhar and N. Novemsky http://scholar.google.com/scholar?hl=en&q=Beyond%20rationality%3A%20The%20content%20of%20preferences
Title: Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
Authors Classification Article Journal of Consumer Psychology 2012 M. Gorlin and R. Dhar http://scholar.google.com/scholar?hl=en&q=Bridging%20the%20gap%20between%20joint%20and%20individual%20decisions%3A%20Deconstructing%20preferences%20in%20relationships

C

Title: Celebrity contagion and the value of objects
Authors Classification Article G. Diesendruck, P. Bloom Journal of Consumer Research 2011 G. E. Newman, G. Diesendruck and P. Bloom http://scholar.google.com/scholar?hl=en&q=Celebrity%20contagion%20and%20the%20value%20of%20objects
Title: Cognitive reflection and decision making
Authors Classification Article The Journal of Economic Perspectives 2005 S. Frederick http://scholar.google.com/scholar?hl=en&q=Cognitive%20reflection%20and%20decision%20making
Title: Conflicting motives in evaluations of sequences
Authors Classification Article G. Loewenstein Journal of Risk and Uncertainty 2008 S. Frederick and G. Loewenstein http://scholar.google.com/scholar?hl=en&q=Conflicting%20motives%20in%20evaluations%20of%20sequences

D

Title: Deciding without resources: Resource depletion and choice in context
Authors Classification Article A. Pocheptsova, O. Amir, R. F. Baumeister Journal of Marketing Research 2009 A. Pocheptsova, O. Amir, R. Dhar and R. F. Baumeister http://scholar.google.com/scholar?hl=en&q=Deciding%20without%20resources%3A%20Resource%20depletion%20and%20choice%20in%20context
Title: Do private labels increase retailer bargaining power?
Authors Classification Article S. Meza Quantitative Marketing and Economics 2010 S. Meza and K. Sudhir http://scholar.google.com/scholar?hl=en&q=Do%20private%20labels%20increase%20retailer%20bargaining%20power%3F
Title: Do slotting allowances enhance efficiency or hinder competition?
Authors Classification Article V. R. Rao Journal of Marketing Research 2006 K. Sudhir and V. R. Rao http://scholar.google.com/scholar?hl=en&q=Do%20slotting%20allowances%20enhance%20efficiency%20or%20hinder%20competition%3F
Title: Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form
Authors Classification Working Paper J. Y. Luan, , B. Norris 2004 K. Sudhir, J. Y. Luan, and B. Norris http://scholar.google.com/scholar?hl=en&q=Dynamic%20Market%20Structure%20in%20a%20Durable%20Goods%20Market%3A%20The%20Effect%20of%20a%20New%20Product%20Form

E

Title: Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Authors Classification Article K. L. Ailawadi, E. T. Bradlow, M. Draganska, V. Nijs, R. P. Rooderkerk, K. C. Wilbur Marketing Letters 2010 K. L. Ailawadi, E. T. Bradlow, M. Draganska, V. Nijs, R. P. Rooderkerk, K. Sudhir, K. C. Wilbur and J. Zhang http://scholar.google.com/scholar?hl=en&q=Empirical%20models%20of%20manufacturer-retailer%20interaction%3A%20A%20review%20and%20agenda%20for%20future%20research

F

Title: Four score and seven years from now: The date/delay effect in temporal discounting
Authors Classification Article B. Orsel, J. Rahman Management Science 2005 D. Read, S. Frederick, B. Orsel and J. Rahman http://scholar.google.com/scholar?hl=en&q=Four%20score%20and%20seven%20years%20from%20now%3A%20The%20date/delay%20effect%20in%20temporal%20discounting

G

Title: Goal fulfillment and goal targets in sequential choice
Authors Classification Article Journal of Consumer Research 2005 N. Novemsky and R. Dhar http://scholar.google.com/scholar?hl=en&q=Goal%20fulfillment%20and%20goal%20targets%20in%20sequential%20choice

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