Podcast

The Design of Business | The Business of Design: Dana Arnett + Patrick Palmer

In this podcast, designers Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.



Dana Arnett is a vice chairman and a founding partner of VSA Partners, a branding and marketing company based in Chicago. Patrick Palmer leads the strategy practice at VSA.

Lecturer in the Practice of Design and Management

Lecturer in Design and Management